Crisis Comms for Beauty Brands: Responding to Platform Shifts and Viral Controversies
PRcrisisstrategy

Crisis Comms for Beauty Brands: Responding to Platform Shifts and Viral Controversies

llightening
2026-02-14
11 min read
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A 2026 crisis communications playbook for beauty brands facing platform migration and viral controversies, using Bluesky and media pivots as examples.

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#PR#crisis#strategy
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lightening

Contributor

Senior editor and content strategist. Writing about technology, design, and the future of digital media. Follow along for deep dives into the industry's moving parts.

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